Sports Teams & Clubs DTC ecommerce research: Download now

With a Summer of global sport in 2024 with the Olympics, the Euros, Wimbledon and more within the space of a few weeks, we thought it was the perfect time to review and benchmark the ecommerce stores of 10 high-profile sports organisations. Though product sales isn't their main revenue stream, merchandise from these big-name brands is in high demand at key points in the sporting calendar: and their fans will have expectations around buying direct.

Our Sports Teams & Clubs DTC ecommerce research profiles clubs and teams spanning football, rugby, tennis, cricket, Formula One and athletics. The ecommerce sites benchmarked are: Team GB, Wimbledon, Lords, Chelsea FC, Manchester City FC, Tottenham Hotspurs FC, Mercedes AMF F1 team, Red Bull Racing F1 team, Leicester Tigers and Wigan Warriors.

This research analyses the brands against the DTC scorecard we developed in 2023 - when we benchmarked the ecommerce stores of 100 consumer brands - and measures how well they perform against what we believe to be best practice for customer experience.

Findings include:

• Why Team GB topped our DTC benchmarking table in time for its demand peak and how Tottenham Hotspurs outplayed its Premier League competitors by not choosing a white-label solution for its store;

• Where brands in the sector outperform, including on the value adding products and services they offer, providing compelling reasons for fans to buy direct;

• What the brands underperform on - including utilising rich content within their ecommerce stores (it's often displayed on a separate brand site);

• Conclusions and key recommendations for Sports Teams and Clubs who want to grow their DTC ecommerce revenue streams.

• Download the report now and get in touch if you are a Sports Team or Club who would like Inviqa to review your ecommerce site against our DTC scorecard.