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Teufel launches superior online offering across 26 countries
The Challenge
The Challenge
German manufacturer Teufel sells its premium home speaker systems and audio products exclusively through its own stores and online shops. The manufacturer enlisted the help of Inviqa to upgrade its ecommerce platform and technology architecture to support the future needs of the business and its customers.
To attract and engage customers in multiple territories, Teufel wanted to offer a personalised and seamless experience across a growing number of customer touchpoints. But its existing bespoke platform had been developed without mobile users in mind and was over 10 years old.
As Rob Peters, marketing and sales director at Teufel, explains: 'The demands of our customers are increasing. We have therefore decided to prepare for the multichannel future and replace the engine of our web shop. Even though it still works, we want to update now so we're not restricted in the future by outdated technology'.
The new platform needed to:
Provide a seamless experience for mobile users
Support new functionalities like personalisation
Provide a stable and scalable foundation for delivering an omnichannel experience
Integrate with Teufel's existing IT infrastructure including ERP and CRM systems
Reflect Teufel's premium brand identity
Teufel chose feature-rich Spryker Commerce OS as the new platform for its online shop. Offering over 900 ecommerce modules for backend and frontend - from shopping lists and shopping carts to prices, payment, search, and filters.
Another factor in this choice was Spryker's API connectors which allowed Spryker to connect the platform with its multiple front-ends, ERP, and CRM systems.
German manufacturer Teufel sells its premium home speaker systems and audio products exclusively through its own stores and online shops. The manufacturer enlisted the help of Inviqa to upgrade its ecommerce platform and technology architecture to support the future needs of the business and its customers.
To attract and engage customers in multiple territories, Teufel wanted to offer a personalised and seamless experience across a growing number of customer touchpoints. But its existing bespoke platform had been developed without mobile users in mind and was over 10 years old.
As Rob Peters, marketing and sales director at Teufel, explains: 'The demands of our customers are increasing. We have therefore decided to prepare for the multichannel future and replace the engine of our web shop. Even though it still works, we want to update now so we're not restricted in the future by outdated technology'.
The new platform needed to:
Provide a seamless experience for mobile users
Support new functionalities like personalisation
Provide a stable and scalable foundation for delivering an omnichannel experience
Integrate with Teufel's existing IT infrastructure including ERP and CRM systems
Reflect Teufel's premium brand identity
Teufel chose feature-rich Spryker Commerce OS as the new platform for its online shop. Offering over 900 ecommerce modules for backend and frontend - from shopping lists and shopping carts to prices, payment, search, and filters.
Another factor in this choice was Spryker's API connectors which allowed Spryker to connect the platform with its multiple front-ends, ERP, and CRM systems.
WHAT WE DELIVERED
Composable Strategy & Architecture
Design Systems
What we did
What we did
Teufel was looking for a cutting-edge, future-proof platform that would deliver a seamless omnichannel experience to its customers, be easy to integrate and develop, and would provide capabilities to enable future business growth.
With experience delivering ecommerce sites on Spryker Commerce OS and deep technical expertise, Inviqa was selected as Teufel's digital partner to provide technical consultancy and coaching to the in-house Teufel development team, as well as to implement and maintain the new platform.
Our work for Teufel included:
Workshops with mixed development teams from Inviqa and Teufel to understand and define the required functionality, accurately scope the project, and prioritise the work
Embedding our development teams within Teufel to advise and help them re-architect and update their core technology stack
Spryker Commerce OS customisation and implementation
Integration with Teufel's CMS to enrich the product catalogue with detailed descriptions and information
Launching a multilingual content-rich site in 26 countries
The team adopted Kanban, an Agile project management approach designed to help visualise work, limit work-in-progress, and maximise efficiency. Daily stand-ups, ceremonies, and fortnightly retros helped to unify the teams and create a truly collaborative environment.
Teufel was looking for a cutting-edge, future-proof platform that would deliver a seamless omnichannel experience to its customers, be easy to integrate and develop, and would provide capabilities to enable future business growth.
With experience delivering ecommerce sites on Spryker Commerce OS and deep technical expertise, Inviqa was selected as Teufel's digital partner to provide technical consultancy and coaching to the in-house Teufel development team, as well as to implement and maintain the new platform.
Our work for Teufel included:
Workshops with mixed development teams from Inviqa and Teufel to understand and define the required functionality, accurately scope the project, and prioritise the work
Embedding our development teams within Teufel to advise and help them re-architect and update their core technology stack
Spryker Commerce OS customisation and implementation
Integration with Teufel's CMS to enrich the product catalogue with detailed descriptions and information
Launching a multilingual content-rich site in 26 countries
The team adopted Kanban, an Agile project management approach designed to help visualise work, limit work-in-progress, and maximise efficiency. Daily stand-ups, ceremonies, and fortnightly retros helped to unify the teams and create a truly collaborative environment.
The Results
The Results
The project was successfully completed on time and on budget. The new ecommerce platform spans 26 countries and since its launch, it has outperformed the previous version of the site.
In addition to delivering a successful project, we've coached and trained the Teufel in-house development team to work with a new platform and code base. Our work with Teufel is ongoing as the manufacturer looks to continuously improve site performance and optimise the user experience.
The project was successfully completed on time and on budget. The new ecommerce platform spans 26 countries and since its launch, it has outperformed the previous version of the site.
In addition to delivering a successful project, we've coached and trained the Teufel in-house development team to work with a new platform and code base. Our work with Teufel is ongoing as the manufacturer looks to continuously improve site performance and optimise the user experience.
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
It was important for us that the functionality could be easily expanded or adapted to our specific requirements, and we wanted to be able to develop our own modules. Thanks to the high-quality code and supporting documentation from Spryker, our developers were keen and motivated to adopt the technology to develop our platform. In our opinion, Spryker is a future-proof platform.
Rob Peters, marketing and sales director, Teufel
The collaboration with Inviqa was very good on a personal as well as a professional level. Thanks to the expertise of the Inviqa developers, who coached our team very well, we were able to solve many complex challenges. Our teamwork was characterized by a mixture of good atmosphere, competence, clear communication and determination.
Rob Peters, marketing and sales director, Teufel
We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.
Rob Peters, marketing and sales director, Teufel
