REISS grows revenue 30% with enhanced digital experience

Our ongoing partnership with REISS began with our teams embedding themselves within the business to gain an in-depth understanding of the retailer's processes and technical systems.

Over the following three years, we've become the retailer's lead engineering arm, advising and helping REISS to re-architect and update its core technology stack to unlock flexibility, address technical debt, and create a scalable and sustainable platform for the future. 

Together we've undertaken a programme of continuous improvement to continually enhance the online experience and help the retailer achieve sustainable online growth.

Key programmes of work included:

• Decoupling components from the core platform to create a more scalable and flexible architecture for the future

• Implementing the Worldpay payment gateway to ensure effective management of payments and fraud whilst aligning in-store payment with online and creating the opportunity to add additional payment methods in the future

• Implementing the OneMarket e-receipt product, allowing customers to receive email receipts, and passing store purchase information onto the website

• Implementing Google Analytics 360 and upskilling Trading and Marketing teams in web analytics for actionable insight

• Unifying the online-offline experience at the REISS Duty Free store at Heathrow Airport

• Improving and optimising the CMS

• Implementing a new sizing guide

• 24/7/365 critical application support

• Digital operations development, including recommendations on technology procurement and operational efficiencies.

• Integrating marketing software Emarsys to gain a deeper understanding of online customer behaviours.

As we help the retailer to prioritise and implement its digital roadmap, key initiatives going forward include:

• Helping to bridge offline and online through the incremental implementation of an omnichannel strategy

• Ongoing SEO improvements

• Ongoing speed and performance optimisation

• Implementation of web accessibility initiatives to achieve AA compliance, including definition of accessibility guidelines, web development, and accessibility training for design, content, and developer teams