Picture it before you paint it

We followed our user-centred design approach to identify an innovative solution to match the natural behaviours of Dulux customers and ensure long-term use of the app:

1. We carried out initial user research to uncover Dulux customers' needs and goals. The research clearly demonstrated that a visualisation feature would be a great fit.

2. Having validated the idea, we generated detailed, overarching design principles to ensure we created an inspiring, functional user experience. The principles were to:

   • Avoid a prolonged journey by allowing people to colour a room in two taps: tap on a colour, then tap on a wall.

   • Inspire experimentation by allowing people to pick different colours and instantly see the wall colour change.

   • Move people along the decorating journey by encouraging them to order testers once a colour has been tried on a wall.

   • Offer 'just enough' fidelity so we didn't compromise on the user experience to create a pixel-perfect room mock-up.

   • Ensure the visualiser user interactions were simple and could be used holding up a phone/tablet and looking through it.

3. Guided by these principles we began designing the app, its interface, the visual design, and user journeys.

4. Throughout this process we carried out numerous rounds of user testing to ensure the journeys and interactions were not only beneficial to users but brought them real joy.