- Services
- Insights
- Partners
- About
Steering Bonhams into a new market
The Challenge
The Challenge
Bonhams is one of the world's largest and most renowned auctioneers of fine art, antiques, motor cars, and jewellery.
The international auction house initially engaged Inviqa to design, develop, and implement a complete rebrand for the main global website in order to meet a key initiative on its digital roadmap.
The success of this engagement surfaced a clear opportunity for the business' motoring department, which is famous for auctioning rare and highly collectable motor cars in conjunction with some of the most prestigious motoring events around the world.
The Bonhams motor car department was unable to support the auction and sales of more modern and modestly priced collectors' vehicles, so was looking for a new, low-cost operating model to bring Bonhams' heritage to this competitive market.
The business needed to develop an MVP that would:
Allow Bonhams to rapidly enter the mid-market motorcar collectors' market
Operate a lower-cost business model, with self-serve and automation
Leverage Bonhams values through a distinct offering and associated brand
Enable vehicle sellers to upload information and digitally submit their vehicles for consideration by Bonhams specialists
Thanks to the great work we had already delivered on the Bonhams website redesign, Inviqa was chosen to design and deliver the new motor car site.
Bonhams is one of the world's largest and most renowned auctioneers of fine art, antiques, motor cars, and jewellery.
The international auction house initially engaged Inviqa to design, develop, and implement a complete rebrand for the main global website in order to meet a key initiative on its digital roadmap.
The success of this engagement surfaced a clear opportunity for the business' motoring department, which is famous for auctioning rare and highly collectable motor cars in conjunction with some of the most prestigious motoring events around the world.
The Bonhams motor car department was unable to support the auction and sales of more modern and modestly priced collectors' vehicles, so was looking for a new, low-cost operating model to bring Bonhams' heritage to this competitive market.
The business needed to develop an MVP that would:
Allow Bonhams to rapidly enter the mid-market motorcar collectors' market
Operate a lower-cost business model, with self-serve and automation
Leverage Bonhams values through a distinct offering and associated brand
Enable vehicle sellers to upload information and digitally submit their vehicles for consideration by Bonhams specialists
Thanks to the great work we had already delivered on the Bonhams website redesign, Inviqa was chosen to design and deliver the new motor car site.
WHAT WE DELIVERED
Composable Strategy & Architecture
Experience Optimisation
What we did
What we did
In just five weeks, the Inviqa team designed, built, and launched a dedicated website for Bonhams new proposition, Bonhams MPH.
The MVP maintains a similar look and feel to the main Bonhams site but provides a differentiated offering for those in the market to auction their vehicles.
The website couples a powerful CMS, based on Drupal 8, with ecommerce functionality, powered by Drupal Commerce, enabling sellers to learn about the service, submit their vehicles for consideration, track progress, view upcoming auctions, and pay upfront fees - all via a unified digital touchpoint.
On the backend, the Bonhams team is able to review and update submitted vehicles using the admin console, digitising key parts of the workflow and driving time and cost savings.
Our work included:
Drupal 8 site build and customisation
Rebuilding the Drupal 8 Worldpay integration module
Developing a scalable platform that other teams within the business can leverage
Utilising the Drupal Commerce module to create a multi-stage submission form
Implementing a backend console and ecommerce payment gateway
In just five weeks, the Inviqa team designed, built, and launched a dedicated website for Bonhams new proposition, Bonhams MPH.
The MVP maintains a similar look and feel to the main Bonhams site but provides a differentiated offering for those in the market to auction their vehicles.
The website couples a powerful CMS, based on Drupal 8, with ecommerce functionality, powered by Drupal Commerce, enabling sellers to learn about the service, submit their vehicles for consideration, track progress, view upcoming auctions, and pay upfront fees - all via a unified digital touchpoint.
On the backend, the Bonhams team is able to review and update submitted vehicles using the admin console, digitising key parts of the workflow and driving time and cost savings.
Our work included:
Drupal 8 site build and customisation
Rebuilding the Drupal 8 Worldpay integration module
Developing a scalable platform that other teams within the business can leverage
Utilising the Drupal Commerce module to create a multi-stage submission form
Implementing a backend console and ecommerce payment gateway
The Results
The Results
It's early days, but we have rapidly delivered a platform that's enabling Bonhams to reach new audiences within the highly competitive classic cars market, with a low-cost operating model.
It's early days, but we have rapidly delivered a platform that's enabling Bonhams to reach new audiences within the highly competitive classic cars market, with a low-cost operating model.
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
The experience with Inviqa has been very good. Our client partner Ady very quickly grasped the key elements of the project and, together with the team, delivered the product in the tight timeframe. We're now enjoying a purpose-built platform that's bringing in business.
Rob Hubbard, head of Bonhams MPH, Bonhams
